Organisational Restructure Building for Growth
The company needed to rebuild their team post Covid to support the imminent rapid growth phase, however were facing inefficiencies and had an unclear structure with significant role crossover.
​Challenges
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Inefficient Structure: Overlapping roles and unclear responsibilities.
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Management Gaps: Lack of effective middle management.
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No KPIs or Incentives: Absence of formal performance metrics or reward systems.
Actions taken
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Restructuring: I clarified roles, redefined responsibilities, and recruited key middle management positions to improve leadership and direction.
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Upskilling: Implemented targeted training programs and mentorship to enhance team capabilities and integrate new managers effectively.
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Performance Management: Developed and implemented annual KPIs, a performance-based bonus scheme, and a monthly review process to align efforts with business goals.
Results
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Efficiency Boost: Clearer roles and better management led to streamlined operations.
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Enhanced Performance: Improved leadership and upskilled teams increased productivity.
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Higher Morale: Employee engagement and satisfaction rose significantly due to clear expectations and rewarding performance incentives.
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Goal Achievement: The company met its strategic objectives, driven by aligned efforts and consistent performance tracking.
Driving Digital Innovation and Rebranding
The company sought to enhance its B2B digital presence and expand its market reach through innovative strategies and a full rebrand.
​Challenges
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Outdated Brand Identity: The company's brand needed a refresh to better reflect its pivot to a tech focussed company and evolving offerings.
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Limited Online Presence: Existing platforms were not data driven or optimised to fulfil direct sales or maximise user engagement, limiting client acquisition and revenue growth.
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Inadequate Digital Tools: The absence of innovative online systems and tools hindered the company’s ability to sell bespoke packages directly.
Actions taken
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Tech & Digital Strategy: I developed a comprehensive digital innovation and tech development roadmap, focusing on modernising the company's online presence and optimising its digital tools.
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Full Company Rebrand: Managed a complete business rebrand, including the creation of a new brand identity that better aligned with the company’s vision and market position.
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Website Design & Launch: Designed and launched a new B2B website and B2C booking platform, streamlining the client acquisition process and enabling direct sales of bespoke packages.
Results
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Successful Rebrand: The revamped brand identity enhanced market perception and better communicated the company's value proposition.
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Increased Client Acquisition: The new website and booking platform increased direct sales, securing new clients and significantly boosting revenue.
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New Revenue Streams: The digital innovations opened up additional revenue opportunities through upsell opportunities and improved client engagement.
Operational Optimisation for APAC Market Expansion
The company was expanding into the APAC region and needed to optimise operations to support rapid growth and enhance revenue.
​Challenges
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Inefficient Processes: Existing operational workflows were slow and fragmented, hindering the company's ability to scale and meet market demands.
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APAC Market Entry: The company needed to secure new clients and successfully launch its products in the APAC region, a key market for growth.
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Revenue Growth: There was pressure to significantly boost revenue and reduce the dependency on the UK market.
Actions taken
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Operational Streamlining: I analysed and re-engineered workstreams to eliminate inefficiencies, ensuring faster and more effective processes across all business functions.
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Market Expansion Strategy: Supported the entry into the APAC region by aligning operational capabilities with market needs, enabling the company to secure new clients and launch products successfully.
Results
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New Client Acquisition: Streamlined processes allowed the company to rapidly secure new clients in the APAC region, driving significant growth.
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Revenue Increase: The optimised operations and successful market entry generated additional revenue of over £700K in 2022 and an impressive £6.9M in 2023.
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Scalable Growth: The improved work streams provided a solid foundation for continued expansion and revenue growth, which were then applied to the EU market.
Enhancing Profitability Through Product and Pricing
The company sought to improve profitability and reduce risk through a strategic adjustment of its product offerings and pricing strategies.
​Challenges
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High Operational Risk: The previous product offerings involved significant risk, with fixed allocations leading to potential losses if unsold.
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Low Profit Margins: The existing pricing and yield strategies were outdated, limiting the company’s ability to maximise revenue.
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Inefficient Supplier Agreements: Commercial supplier agreements were not optimised, leading to reduced profitability.
Actions taken
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Product Offering Innovation: Introduced ‘allocated on arrival’ yacht and cabin products, shifting risk away from the company and allowing for more flexible inventory management.
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Pricing and Yield Strategy: Revamped the business’s pricing and yield strategies, integrating advanced online yield management technology to automate pricing adjustments and adapt to market demand in real time.
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Supplier Agreement Restructuring: Negotiated and restructured commercial supplier agreements to secure more favourable terms, enhancing overall profitability.
Results
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Risk Reduction: The ‘allocated on arrival’ model significantly reduced the company’s risk exposure by ensuring that products were only allocated as needed.
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Margin Improvement: The revamped pricing and yield strategies, supported by new technology, led to increased margins and more dynamic pricing capabilities.
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Stronger Supplier Relationships: Diversifying the supplier mix and restructuring agreements resulted in more advantageous terms, contributing to overall financial performance.
Promoting Diversity and Leadership Development
The company aimed to build a more diverse and dynamic leadership team by developing female talent from within the organisation.
​Challenges
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Diversity: The need to ensure a more diverse senior management team by promoting talented female professionals
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Talent Development: Cultivating future leaders from entry-level positions to senior roles to strengthen the company’s strategic capabilities.
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Leadership Pipeline: Developing a pipeline of high-potential team members ready to step into HoD roles, minimising the risk and disruption caused by the potential departure of key employees.
Actions taken
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Targeted Training and Skill Development: Designed a structured training programme to build essential skills, including strategic thinking, leadership, negotiation, and project management, tailored to address the unique challenges women face in advancing their careers.
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Mentorship for Female Talent: Developed a mentorship programme specifically for female team members, providing guidance, support, and opportunities to lead key initiatives. The mentorship focused on building confidence, enhancing leadership qualities, and preparing them for senior roles.
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Role Advancement Strategy: Created a clear pathway for career progression, ensuring that high-potential female employees moved from junior roles to managerial positions and ultimately to Head of Department roles.
Results
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Empowered Female Leaders: Two female team members successfully progressed from intern/entry level to Head of Department roles, contributing significantly to company performance and culture.
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Diverse Senior Management Team: The initiative promoted greater diversity in the senior management team, enhancing decision-making and fostering an inclusive workplace.
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Improved Employee Engagement: The focus on developing female talent improved employee morale, retention, and engagement, creating a more dynamic and motivated workforce.