Lucy Greenhill

Gez’s journey isn’t your typical founder story. He rolled out of Business School straight into finance, launched his career during the 2008 financial crash, and was working in Government before the age of 23. But it was burnout, not a business plan, that changed everything.

Lucy took an unconventional path to entrepreneurship, turning real-world experience into a consultancy that helps founders scale and thrive.

Startups are often told they need to “do more with less.” But what if doing less, more strategically, is actually the key to growing faster?